1What it is
Free credentials in managing search, display and video campaigns, and in reading analytics reports and conversion rates. The quickest place to start for anyone marketing an event or a product, since both the material and the exam come from the company itself at no charge.
2Who it suits
Marketing officers in organisations and centres, event organisers who advertise their events, and freelancers.
3What it requires
None; an account on the platform is enough.
4How it is earned
Free learning paths on the Skillshop platform, each ending in an online exam. The real benefit comes from running a small real campaign alongside the study.
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