Training and certifications › Digital marketing and design

Google Ads and Analytics Certifications

Professional certification Digital marketing and design
Granted by Google Usual length Days to weeks per certificate Level From beginner

The awarding body’s page Fees, dates and entry requirements are there, not here.

What it is

Free credentials in managing search, display and video campaigns, and in reading analytics reports and conversion rates. The quickest place to start for anyone marketing an event or a product, since both the material and the exam come from the company itself at no charge.

Who it suits

Marketing officers in organisations and centres, event organisers who advertise their events, and freelancers.

What it requires

None; an account on the platform is enough.

How it is earned

Free learning paths on the Skillshop platform, each ending in an online exam. The real benefit comes from running a small real campaign alongside the study.

Members holding it

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The event management tools — sessions, subscribers, certificates — are an optional service with their own fees.

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Same field: Digital marketing and design