1What it is
Free courses in content marketing, email, customer relationship management and measuring marketing impact. Their strength is that they explain the concepts, not only the tool, so they are useful to people who use other tools.
2Who it suits
People working in marketing and communications, and anyone building a mailing list for their organisation or events.
3What it requires
None.
4How it is earned
Free video lessons, each course ending in an exam and a certificate. These are training certificates rather than professional credentials, and should be read as a skill acquired.
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