1What it is
The highest individual credential in managing and marketing tourism destinations: vision, leadership, advocacy and business strategy for convention and visitor bureaus and tourism bodies. It matters to organisations that bring international conferences and exhibitions to their cities, work that has become central to the sector in the Gulf.
2Who it suits
Leaders in tourism bodies and convention and visitor bureaus, and suppliers working in destination marketing.
3What it requires
Experience in destination organisations or destination marketing, counted in years, reduced for holders of a degree in tourism or hospitality. The application is approved before registering for courses.
4How it is earned
Core and elective courses, a written paper and a final exam, completed within a period set by the programme; full attendance of each course is required. Ask whether it is open to applicants from outside North America.
When a centre or body posts a course that prepares for it, we send you one email about it.