DES

Digital Event Strategist (DES)

Professional certification Events and conferences

1What it is

A certificate in producing, selling and marketing virtual and hybrid events: choosing a platform, designing the experience of remote attendees, revenue, sponsorship and exhibitor models, and measuring results. Streaming and remote attendance are now a fixed part of academic conferences, and this certificate covers what the in-person event credentials do not.

2Who it suits

Conference and seminar organisers in universities and public bodies, and marketing and communications teams that run remote or hybrid events.

3What it requires

No qualification or prior experience required.

4How it is earned

A self-paced online course in short modules, each with a short quiz, followed by a final exam taken online. Its hours count towards continuing education for the CMP, which is already in this directory.

Tell me when a course for this is announced

When a centre or body posts a course that prepares for it, we send you one email about it.

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New on the site Video guides – Short videos that walk through the site step by step, from publishing your event to running its peer review. Find out more